Synergy Information
Ed Roach

Ed Roach

For more than 25 years, Ed Roach has worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition. Ed appreciates working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Ed consults predominantly with businesses facilitating his proprietary process, "Brand Navigator." This branding process effectively focuses a company's brand delivering a positioning strategy that can be taken to their marketplace. He also provides one-on-one online and telephone consulting.

His clients are from Canada, The United States, Ukraine, India, United Arab Emirates and Tanzania.

brandbrandWhen you listen to the popular media and the topic of branding comes up, they are most likely discussing consumer brands. Even if they do mention a business brand they often compare it to a consumer brand. Over all I believe that the general public and a large percentage of businesses think a brand to be solely the logo and marketing materials. Even when discussed properly (in my opinion) I rarely ever see an effort to build a solution based on differentiation. Not only that, but very rarely do I see a move to a positioning strategy. Something that absolutely resonates with its audience that makes the business the first choice – a leader. Not just a clever catch-all slogan.

patentpatentPatents. They’re great things aren’t they? It gives you absolute control over that product. It protects you from unscrupulous competitors. Life is good.

Wednesday, 05 March 2014 15:37

Start Your Conversation with Confidence.

salessalesI just returned from a successful workshop in San Diego where I facilitated (with a friend Marcia Hoeck). We were teaching graphic designers how to drive profits by building brands for clients before any design work is done. Our audience was graphic design firms from across the U.S.  Essentially we went through Marcia and my eleven step branding process. One important issue kept cropping up – confidence. It would appear that our audience that day and i’m sure many small businesses in our audience here, have a rough time selling with confidence. Especially a new service like ours.

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