Synergy Information
Ed Roach

Ed Roach

For more than 25 years, Ed Roach has worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition. Ed appreciates working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Ed consults predominantly with businesses facilitating his proprietary process, "Brand Navigator." This branding process effectively focuses a company's brand delivering a positioning strategy that can be taken to their marketplace. He also provides one-on-one online and telephone consulting.

His clients are from Canada, The United States, Ukraine, India, United Arab Emirates and Tanzania.

Wednesday, 22 January 2014 16:30

What Is Your Brand?

brand_advocatesbrand_advocatesSome say, “I don’t need a brand,” well frankly, you have one whether you want one or not. Essentially your brand is your reputation. Every touch point in your company has an impact on your brand.

Branding is about the business and how a business is different from the competitors.

Branding Workshop for Graphic Designers

how to drive profitshow to drive profits

When you’re seriously involved in branding small businesses, one clear thing you recognize is that small to medium size enterprises are hungry for a new approach. They’ve heard of branding through their trade publications and on the street. Most have a mistaken understanding that a brand is simply their logo and marketing materials. Some understand it to be differentiating themselves. But all they can offer up is low hanging fruit such as their people or their service. They fail to see that these are not differentiators because their competitors also have great people and services or they wouldn’t be a threat to them.

Wednesday, 08 January 2014 19:40

Who Do You Think You Are?

Who do you think you areWho do you think you areAs we head into the new year, do you have a clear understanding of your own personal brand? Are you aware of what the perception on the street is of you? Does your personal brand reflect consistently with your business brand?

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