Synergy Information
Ed Roach

Ed Roach

For more than 25 years, Ed Roach has worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition. Ed appreciates working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Ed consults predominantly with businesses facilitating his proprietary process, "Brand Navigator." This branding process effectively focuses a company's brand delivering a positioning strategy that can be taken to their marketplace. He also provides one-on-one online and telephone consulting.

His clients are from Canada, The United States, Ukraine, India, United Arab Emirates and Tanzania.

brandbrandBusiness-to-Business (B2B) buyers value the reviews of their peers, and the majority look to friends or other consumers for advice on what to purchase. In fact, a  2012 Google Study found 60 percent of B2B buyers seek out peer reviews before they decide to purchase. With this mind, it is important that businesses develop a group of brand advocates who actively promote and endorse your product. Your brand advocates are one of your greatest resources and could potentially be the difference between having a customer choose your product over your competitors. But how does one find and recruit brand advocates?

Wednesday, 04 December 2013 20:39

5 Easy Steps To A Better Brand!

brandingbrandingOne:
Determine your brand values and be sure that they accurately reflect your brand. One way to be sure is this scenario: if you took away any one of the values would your brand cease to exist as that brand? If not, then the value wasn’t a true value.

Wednesday, 06 November 2013 18:34

Is Your Brand The Needle In The Haystack?

How’s business these days?

needle_in_haystackneedle_in_haystackDo you feel like the proverbial needle in the haystack? The right customers are just not finding you. You appear to be doing things correctly – nice image, good logo and snappy slogan. All good things for sure, but what is the messaging you are using? How are you speaking to your audience?

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